Consulting
We develop strategies grounded in solid analysis and real-world insights – always aligned with the strategic goals of our clients. Because successful strategies don’t just look good on paper, they work in practice and drive sustainable change.
What is your next move?
Our approach is collaborative, focused, and solution-oriented. We work as partners to create strategies that deliver measurable impact in day-to-day operations and help organizations move forward with clarity and confidence.
Not just consulting gibberish
Our consultants conduct research together with the renowned German Sport University to provide you with cutting-edge solutions.
From many consultants, you will get only consultant "gibberish". Unfortunately, many big consulting firms see the sports and entertainment industry as a lucrative market they would like to enter without having the required background knowledge. From us, you get scientifically proven concepts backed by modern research and data analytics.
Check out our latest research below. You can also download our recent studies for free.
Why do consumers buy sports NFTs?
NFTs are generating significant interest in the sports industry, particularly as a way to unlock new revenue streams, such as selling digital collectibles. However, there is still uncertainty about how to design NFTs that truly align with the needs and values of today’s consumers.
This study examines which characteristics sport-related NFTs must have to increase fans' willingness to purchase them. This article was published by Emerald in the International Journal of Sports Marketing and Sponsorship. Author: Joern Schlimm et al.
Fan Engagement auf ein neues Level heben
This paper explores sports consumer behavior in the context of virtual environments (VE) and Web3 activations, specifically how the level of psychological involvement, consumers’ generational cohorts, and previous experience with Web3 activations influence consumer interest in VE and Web3 products and services related to their favorite sports team. This article was published by Emerald in the International Journal of Sports Marketing and Sponsorship. Author: Joern Schlimm et al.
Sports video games - Creating commercial opportunities
Sports organizations have a strategic interest in utilizing video games as a means to generate commercial opportunities and increase Participation in their respective sports. This study investigates the specific characteristics of sports video games that may significantly influence gamers’ desire to own virtual items, their Willingness to Pay for these items, and their Participation in real-life sports activities. The research also considers generational cohorts and the amount of time gamers spend playing video games, offering a preliminary analysis of potential differences among various demographic groups and gamer types. This article was published by Emerald in the International Journal of Sports Marketing and Sponsorship. Author: Joern Schlimm et al.